The Evolution of The Roxy Theater

The Roxy Theater was originally known as the Peekin Theater which was built in 1925. It was initially constructed as a Vaudeville style playhouse, but immediately became a movie theater showing major motion pictures for it’s first couple of decades of life. Its name, the Peekin Theater, was changed to the Roxy Theater in the year 1930 after it was sold to new owners. For quite a few years into the 1940’s, the Roxy was the top place to watch a major motion picture in downtown Longview before closing due to declining ticket sales after WWII. Through the next several decades the theater was used for a variety of purposes including a church, furniture store and a string of restaurants as well as a nightclub.

The Roxy was completely renovated back into a theater-style building in 2018, and now serves as a premier event venue for medium size events as well as home to Renewal City Church and Keebler Coffee Roasters.

Photo of Peekin Theater on Commerce Ave (unknown date)

Photo of Peekin Theater on Commerce Ave (unknown date)

1926 photo from The Daily News

1926 photo from The Daily News


The evolution of The Roxy Theater

The original Peekin Theater

The original Peekin Theater

Longview Furniture Store, early 1980's

Longview Furniture Store, early 1980's

South Pacific Restaurant + Sky Bar, early 2000s

South Pacific Restaurant + Sky Bar, early 2000s

The renewed Roxy Theater, 2018

The renewed Roxy Theater, 2018

The Roxy Theater, 2023